In addition, traditional’s targeting is much broader as it is defined by only an estimate of viewership. If an advertiser wanted to execute more granular targeting by coupling different demographic and behavioral attributes, they would be unable to, as publisher audiences are more loosely defined with traditional media.
The final major difference – which is often times used as a point of argument among the two sides, is traditional’s absence of measurement methods. If a potential customer views an ad on linear TV and later buys that product in-store – it is impossible for marketers to connect the action back to the advertisement. What marketers are able to do instead, is measure sales lift prior and post campaign. Another method is including a specific phone number or email address in advertisements whenever possible, so that conversions can be directly attributed.
We are one of the most fast growing company in our industry. Into our fundation in 2017 we start working with different types of business owners like dentists, surgeons, pediatricians, orthopedics, radiologists, sales companies, restaurants etc. We create our own marketing strategies to help our customers to get their goals, combim old school with the new school to make us uniques from the other agencies.
- Brand Strategy 80%
- Internet Marketing 95%
- Customer Happiness 90%
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